The science of positive reinforcement has gained momentum as a more effective and humane approach to shaping a dog's behavior. This approach is better for dogs because, like humans, they have psychological needs that contribute to behavior.

Dogs can be trained without a shock collar using positive reinforcement techniques such as clickers, command & reward, and canine therapy.

Positive reinforcement works—in fact, positive reinforcement is more effective than training with punishment as it focuses on rewarding desired behavior. A stronger bond is built between the trainer and the learner by fostering a positive learning environment.